https://sandra-garcia.com Sandra García Mon, 05 May 2025 19:00:07 +0000 https://sandra-garcia.com en https://sandra-garcia.com/Fillos-do-Vento Mon, 05 May 2025 19:00:07 +0000 Sandra García https://sandra-garcia.com/Fillos-do-Vento FILLOS DO VENTO Brand Identity for Fillos do Vento Immersive Experience Official Selection Immersive Competition — 2025 Cannes Film Festival I collaborated with Sutton Studios and film director Brais Revaldería to develop the brand identity and visual direction for Fillos do Vento, an immersive experience and forthcoming documentary inspired by Rapa das Bestas, one of Spain’s oldest living traditions.&nbsp;At its core, Rapa das Bestas is a powerful ritual where locals gather to trim the manes of wild horses, a vital act that helps protect the animals health. This powerful ritual explores the deep connection between humans, wild horses, and the natural world. The goal was to craft a visual identity that honored the essence of the tradition while elevating the project’s presence, ensuring it stood out among the diverse and innovative entries in the immersive competition at the 2025 Cannes Film Festival. <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/40e69b4fa5315db795c9a54c004422c408c4bd1e866b5f33380f090d86d9ba9a/PosterFDV_4_3.png" data-mid="232819149" border="0" src="https://freight.cargo.site/w/1000/i/40e69b4fa5315db795c9a54c004422c408c4bd1e866b5f33380f090d86d9ba9a/PosterFDV_4_3.png" /> The Fillos do Vento poster evokes the raw, emotional interplay between humans and wild horses, reflecting how ancestral rituals like Rapa das Bestas honor and sustain the sacred relationship between humans and nature.I created the key visual for the poster using Midjourney, inspired by scenes from the upcoming documentary and the heart of the tradition. The result was a distinctive, high-quality asset that captured the essence of the story and met Cannes requirements on an incredibly tight deadline. The typography draws subtle inspiration from historic manuscript lettering, reflecting the heritage of Rapa das Bestas, a 400 years tradition, while integrating bold, contemporary elements that align with the innovative nature of the immersive experience. This blend maintains a raw, primitive essence while anchoring the design firmly in the present, echoing the tension between tradition and modernity. &nbsp;<img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/8bd68b5dfc0e924a60c31af00afca073e237cc1b26f08c2d46cc6961dcc47abc/FDV_Experience_1.png" data-mid="233480549" border="0" src="https://freight.cargo.site/w/1000/i/8bd68b5dfc0e924a60c31af00afca073e237cc1b26f08c2d46cc6961dcc47abc/FDV_Experience_1.png" /> <img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/c6e09b3fd46c1db679c98686acf5657cb95ec68f96af95f433581213c0618fbf/L1004850.jpg" data-mid="233480077" border="0" src="https://freight.cargo.site/w/1000/i/c6e09b3fd46c1db679c98686acf5657cb95ec68f96af95f433581213c0618fbf/L1004850.jpg" /> <img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/013d56dcb011ed2535186f19c8fb3a92f4af256993973b4ddce4fe92f86d5db9/L1004861.jpg" data-mid="233480078" border="0" src="https://freight.cargo.site/w/1000/i/013d56dcb011ed2535186f19c8fb3a92f4af256993973b4ddce4fe92f86d5db9/L1004861.jpg" /> <img width="3072" height="3706" width_o="3072" height_o="3706" data-src="https://freight.cargo.site/t/original/i/c6db413afe1d43bc3cbc4a7592a44288a2498852490914e1264bea82924aa9fe/FDV_Screen.png" data-mid="233480923" border="0" src="https://freight.cargo.site/w/1000/i/c6db413afe1d43bc3cbc4a7592a44288a2498852490914e1264bea82924aa9fe/FDV_Screen.png" /> <img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/c5cd2b838db85b87902338260a9322dfced1655e2db6b8d2d00adc1da9f0893a/L1004754.jpg" data-mid="233480079" border="0" src="https://freight.cargo.site/w/1000/i/c5cd2b838db85b87902338260a9322dfced1655e2db6b8d2d00adc1da9f0893a/L1004754.jpg" /> <img width="3072" height="3706" width_o="3072" height_o="3706" data-src="https://freight.cargo.site/t/original/i/a44870d65505ffef666bab374e32f0195587da2a1ff704ef44f5fa76ceb6295c/FDV_Flyers.png" data-mid="233480764" border="0" src="https://freight.cargo.site/w/1000/i/a44870d65505ffef666bab374e32f0195587da2a1ff704ef44f5fa76ceb6295c/FDV_Flyers.png" /> https://sandra-garcia.com/Upwork Wed, 05 Apr 2023 22:07:37 +0000 Sandra García https://sandra-garcia.com/Upwork UPWORK BRAND ASSETS+ CAMPAIGNS Brand Photography Upwork wanted to refresh their imagery so it speaks to its modern evolving landscape. The goal was to showcase global talent in a creative, relatable, and human way while highlighting different types of jobs and working setups. Photographer Emily Shur helped us bring the concept to life. <img width="2850" height="2103" width_o="2850" height_o="2103" data-src="https://freight.cargo.site/t/original/i/f8d3dafdec9287ef61fbf255c60ec35a33ea4f3777be507cc16fb91921bdf604/Shot04_Upwork_Q2-Content-Development_00708_final.jpg" data-mid="174399834" border="0" src="https://freight.cargo.site/w/1000/i/f8d3dafdec9287ef61fbf255c60ec35a33ea4f3777be507cc16fb91921bdf604/Shot04_Upwork_Q2-Content-Development_00708_final.jpg" /> <img width="2850" height="2129" width_o="2850" height_o="2129" data-src="https://freight.cargo.site/t/original/i/cfe9800bceedf9ccef32834fe35cd2f7293ff0167981ec2e42b653d766973510/Shot34_Upwork_Q2-Content-Development_01627_final.jpg" data-mid="174400583" border="0" src="https://freight.cargo.site/w/1000/i/cfe9800bceedf9ccef32834fe35cd2f7293ff0167981ec2e42b653d766973510/Shot34_Upwork_Q2-Content-Development_01627_final.jpg" /> <img width="2100" height="1557" width_o="2100" height_o="1557" data-src="https://freight.cargo.site/t/original/i/0fb9b12dec4e8b52b1ae88a46d3475a4d30e70e239c97115b14ca7ed88ff6d1e/Shot38_Upwork_Q2-Content-Development_02381_final.jpg" data-mid="174400682" border="0" src="https://freight.cargo.site/w/1000/i/0fb9b12dec4e8b52b1ae88a46d3475a4d30e70e239c97115b14ca7ed88ff6d1e/Shot38_Upwork_Q2-Content-Development_02381_final.jpg" /> <img width="2850" height="2143" width_o="2850" height_o="2143" data-src="https://freight.cargo.site/t/original/i/d18dde4bfd490f3082681c60df96d8e960002ad42f94af52d5725fcf769b4315/Shot29_Upwork_Q2-Content-Development_00356_final.jpg" data-mid="174402429" border="0" src="https://freight.cargo.site/w/1000/i/d18dde4bfd490f3082681c60df96d8e960002ad42f94af52d5725fcf769b4315/Shot29_Upwork_Q2-Content-Development_00356_final.jpg" /> <img width="2850" height="2104" width_o="2850" height_o="2104" data-src="https://freight.cargo.site/t/original/i/5a6928040af8c5394cf45b58883f012f605ed14ca143275e7d2cd66d23b8d20b/Shot47_Upwork_Q2-Content-Development_02113_final.jpg" data-mid="174402432" border="0" src="https://freight.cargo.site/w/1000/i/5a6928040af8c5394cf45b58883f012f605ed14ca143275e7d2cd66d23b8d20b/Shot47_Upwork_Q2-Content-Development_02113_final.jpg" /> <img width="2850" height="2133" width_o="2850" height_o="2133" data-src="https://freight.cargo.site/t/original/i/0df71e3e2c2dd629f8ececce73c55da854cc4089c19fa9080647f7f63f0bb608/Copy-of-Shot25_Upwork_Q2-Content-Development_01068_final.jpg" data-mid="174402640" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/0df71e3e2c2dd629f8ececce73c55da854cc4089c19fa9080647f7f63f0bb608/Copy-of-Shot25_Upwork_Q2-Content-Development_01068_final.jpg" /> <img width="2850" height="2119" width_o="2850" height_o="2119" data-src="https://freight.cargo.site/t/original/i/3a017a10b80ee896cd8474b476b9a488574c498885ec24481b8b60d83f0a629b/Shot41_Upwork_Q2-Content-Development_02774_final.jpg" data-mid="174402777" border="0" src="https://freight.cargo.site/w/1000/i/3a017a10b80ee896cd8474b476b9a488574c498885ec24481b8b60d83f0a629b/Shot41_Upwork_Q2-Content-Development_02774_final.jpg" /> <img width="3676" height="2080" width_o="3676" height_o="2080" data-src="https://freight.cargo.site/t/original/i/13cf8ededeb313c6e2bf4428f73731d288834dd0adfc0b0216ac7bb6a94e8070/OOH_Billboard_1.jpg" data-mid="175312221" border="0" src="https://freight.cargo.site/w/1000/i/13cf8ededeb313c6e2bf4428f73731d288834dd0adfc0b0216ac7bb6a94e8070/OOH_Billboard_1.jpg" /> <img width="2850" height="2138" width_o="2850" height_o="2138" data-src="https://freight.cargo.site/t/original/i/4eae926db1fa1c7bf991d878945d3285df4cf271f79e263059f20059ba9c85d1/Shot10_Upwork_Q2-Content-Development_03566_final.jpg" data-mid="174400909" border="0" 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src="https://freight.cargo.site/w/1000/i/ffd6832656216fc6fa7c31780fb937280f84435e419c397df637e6e491ae668f/Copy-of-Shot21_Upwork_Q2-Content-Development_01159_final.jpg" /> <img width="2850" height="2101" width_o="2850" height_o="2101" data-src="https://freight.cargo.site/t/original/i/19d80c33c4cf02841b29fe2b604092ab9aa5d675364c8ce128e5361a776f4471/Copy-of-Shot17_Upwork_Q2-Content-Development_01983_final.jpg" data-mid="174402131" border="0" src="https://freight.cargo.site/w/1000/i/19d80c33c4cf02841b29fe2b604092ab9aa5d675364c8ce128e5361a776f4471/Copy-of-Shot17_Upwork_Q2-Content-Development_01983_final.jpg" /> <img width="2850" height="2136" width_o="2850" height_o="2136" data-src="https://freight.cargo.site/t/original/i/cce39f2c8b24e47a0acdd8af25ee8ce35dc986de375b5317bab0fe89e0cd9688/Shot03_Upwork_Q2-Content-Development_00432_final.jpg" data-mid="174406083" border="0" src="https://freight.cargo.site/w/1000/i/cce39f2c8b24e47a0acdd8af25ee8ce35dc986de375b5317bab0fe89e0cd9688/Shot03_Upwork_Q2-Content-Development_00432_final.jpg" /> <img width="2850" height="2138" width_o="2850" height_o="2138" data-src="https://freight.cargo.site/t/original/i/0b8c6605122c43d0685a1f9b02664eaad403e057e7fe2edbb9240545039237b8/Shot54_Upwork_Q2-Content-Development_03438_final.jpg" data-mid="174403465" border="0" src="https://freight.cargo.site/w/1000/i/0b8c6605122c43d0685a1f9b02664eaad403e057e7fe2edbb9240545039237b8/Shot54_Upwork_Q2-Content-Development_03438_final.jpg" /> <img width="2850" height="2103" width_o="2850" height_o="2103" data-src="https://freight.cargo.site/t/original/i/3d5db7a9fcc7003e6145ebae3c4b1620244128d2186b6fb95e1dd1beb204b29d/Shot06_Upwork_Q2-Content-Development_00815_final.jpg" data-mid="174406084" border="0" src="https://freight.cargo.site/w/1000/i/3d5db7a9fcc7003e6145ebae3c4b1620244128d2186b6fb95e1dd1beb204b29d/Shot06_Upwork_Q2-Content-Development_00815_final.jpg" /> <img width="2850" height="2138" width_o="2850" height_o="2138" data-src="https://freight.cargo.site/t/original/i/c266620103802e39fb10c2f8fb5fd0ef589a44188d0959039272d13d9914bbb5/Copy-of-Shot15_Upwork_Q2-Content-Development_02939_final.jpg" data-mid="174403600" border="0" src="https://freight.cargo.site/w/1000/i/c266620103802e39fb10c2f8fb5fd0ef589a44188d0959039272d13d9914bbb5/Copy-of-Shot15_Upwork_Q2-Content-Development_02939_final.jpg" /> https://sandra-garcia.com/Moonary Thu, 26 Apr 2018 18:36:01 +0000 Sandra García https://sandra-garcia.com/Moonary MOONARY Product Innovation | Editorial Design Brand: DUNE︎ Meet Moonary, a project based on the impact the lunar cycle has on our lives. The cycle of the Moon is an example of life’s evolutionary process. It represents the principle of impermanence as it always changes phase, and duality as it highlights beginnings and endings.The Moonary is a tool that will help you understand the lunar cycle from an astrological perspective. It will help you learn about the influence it has in your life and how to benefit from the opportunities it brings. I’ve been designing Moonarys since 2018. During the pandemic lockdown, I decided to create a new 2021 edition and launch it on Kickstarter. You can learn more about it on the links below: Kickstarter Project Etsy shop 2023 EDITION<img width="3447" height="2622" width_o="3447" height_o="2622" data-src="https://freight.cargo.site/t/original/i/e8a1f790191010e9863a4196fbddd67860d3b3c096fb16020ae8025fe301dea3/Cover_Final_RGB.jpg" data-mid="185316274" border="0" src="https://freight.cargo.site/w/1000/i/e8a1f790191010e9863a4196fbddd67860d3b3c096fb16020ae8025fe301dea3/Cover_Final_RGB.jpg" /> I collaborated with illustrator Sargam Gupta to create a 2023 cover that represents the Moon cycle and the opportunities it brings. <img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/d20e350e9ae89d1165ac89232aba8f644d71f13795430c7a3f23a699f5f7c388/Moonary23_Cover.jpg" data-mid="185316464" border="0" src="https://freight.cargo.site/w/1000/i/d20e350e9ae89d1165ac89232aba8f644d71f13795430c7a3f23a699f5f7c388/Moonary23_Cover.jpg" /><img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/12c0c6ef74723e36d43e27c5a8c01df8ba6232bf47c2a0a1fffbea4b30063fad/Moonary23_Interior.jpg" data-mid="185316467" border="0" src="https://freight.cargo.site/w/1000/i/12c0c6ef74723e36d43e27c5a8c01df8ba6232bf47c2a0a1fffbea4b30063fad/Moonary23_Interior.jpg" /><img width="3447" height="2622" width_o="3447" height_o="2622" data-src="https://freight.cargo.site/t/original/i/3f74e8392d1c96c2eeaaff8f074d30f1d5ea4554139c18d64a775ca33d52dffa/InnerCover_2.jpg" data-mid="185317605" border="0" src="https://freight.cargo.site/w/1000/i/3f74e8392d1c96c2eeaaff8f074d30f1d5ea4554139c18d64a775ca33d52dffa/InnerCover_2.jpg" />Inner cover 2022 EDITION The 2022 edition was written, designed, photographed and animated by me. <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/772037fbd29ecef4039f81ff6f5994a05cc50bd23373cf6edcc319597ca56d02/Moonary22_1.png" data-mid="128923400" border="0" src="https://freight.cargo.site/w/1000/i/772037fbd29ecef4039f81ff6f5994a05cc50bd23373cf6edcc319597ca56d02/Moonary22_1.png" /><img width="2592" height="1755" width_o="2592" height_o="1755" data-src="https://freight.cargo.site/t/original/i/06dc482f88f9d374a419ad4cc207cfbb221d4618d81a9d99c9e026e6a4f4cb4e/Moonary22_3.jpeg" data-mid="128923418" border="0" src="https://freight.cargo.site/w/1000/i/06dc482f88f9d374a419ad4cc207cfbb221d4618d81a9d99c9e026e6a4f4cb4e/Moonary22_3.jpeg" /><img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/333a5dbfc196a2297adc058228c16af3d9c55259b33b00adc18678be6252e503/Moonary22_1.jpg" data-mid="137072960" border="0" src="https://freight.cargo.site/w/1000/i/333a5dbfc196a2297adc058228c16af3d9c55259b33b00adc18678be6252e503/Moonary22_1.jpg" /><img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d3705fb86f692ae42de8c240b3fb71847ea5fccc6f0c91333330b7b424440330/Moonary22_2.jpg" data-mid="137072963" border="0" src="https://freight.cargo.site/w/1000/i/d3705fb86f692ae42de8c240b3fb71847ea5fccc6f0c91333330b7b424440330/Moonary22_2.jpg" /> 2021 EDITION &nbsp; I collaborated with Ricardo Perez (Animator) and Juan Forero (Sound Designer) to create a teaser animation to launch the campaign. <img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/90069491d2712ab259bbb0be773b22ed20f145fcda35b2dc26b3a90aade6e2f9/MoonaryWeb8.jpg" data-mid="81729263" border="0" src="https://freight.cargo.site/w/1000/i/90069491d2712ab259bbb0be773b22ed20f145fcda35b2dc26b3a90aade6e2f9/MoonaryWeb8.jpg" /> Cover with holographic foil on black paper, designed by me.&nbsp; <img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/7d2a0f5ba7d7061b7f2c06d4bfd5f0d940cd675344081f05f24797cb1bbd2758/BookGif0803.gif" data-mid="81729357" border="0" src="https://freight.cargo.site/w/1000/i/7d2a0f5ba7d7061b7f2c06d4bfd5f0d940cd675344081f05f24797cb1bbd2758/BookGif0803.gif" />Moonary 2021 includes 312 astrological forecasts based on the lunar cycle plus notes section for people to write down their observations and work on the manifestation process. <img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/7f1794b0d15b32c5ea80a844da97c93b25b89114f81c434655a22b6a9c7a8788/0821BookHighlights.jpg" data-mid="81729158" border="0" src="https://freight.cargo.site/w/1000/i/7f1794b0d15b32c5ea80a844da97c93b25b89114f81c434655a22b6a9c7a8788/0821BookHighlights.jpg" />Moonary is an astrological guide that highlights the most relevant lunar phases of 2021. It includes both an overall and a personalized forecast for people to sync to their own lunar cycle and benefit from the opportunities it brings. 2018-19 EDITION <img width="6078" height="3965" width_o="6078" height_o="3965" data-src="https://freight.cargo.site/t/original/i/36fb47a8e35a1f924051312b9ccbc50d852d33592e3e691b911c41a06326415c/MoonaryThumb.jpg" data-mid="15440833" border="0" src="https://freight.cargo.site/w/1000/i/36fb47a8e35a1f924051312b9ccbc50d852d33592e3e691b911c41a06326415c/MoonaryThumb.jpg" /> The first couple of editions were made to order, 100% personalized. Written and designed by me. <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/dbcd9ac71e6cee489a8f2d398d08c06915c9388b69ae3c91a686ad74ec20a7d6/moonarygifCargo.gif" data-mid="15440831" border="0" src="https://freight.cargo.site/w/1000/i/dbcd9ac71e6cee489a8f2d398d08c06915c9388b69ae3c91a686ad74ec20a7d6/moonarygifCargo.gif" /> https://sandra-garcia.com/WeWork-Innovation-Summit Wed, 20 Oct 2021 21:25:59 +0000 Sandra García https://sandra-garcia.com/WeWork-Innovation-Summit WEWORK INNOVATION SUMMIT Global Event Brand: WeWorkWeWork hosted its first-ever global innovation summit, a free full-day virtual event exploring the ever-evolving realities of working in a pandemic—and post-pandemic—world. I collaborated with the visual artist Rune Fisker to create the key visual for the event: an inspiring illustration that represents the different ways of working while it showcases an optimistic and flexible look into the future of work.&nbsp; <img width="1440" height="1071" width_o="1440" height_o="1071" data-src="https://freight.cargo.site/t/original/i/2d9c494918e002a4948615a1fd5711b162d7ce58b85bcf2c5d9137c1a4332593/PosterPhone.png" data-mid="122187986" border="0" src="https://freight.cargo.site/w/1000/i/2d9c494918e002a4948615a1fd5711b162d7ce58b85bcf2c5d9137c1a4332593/PosterPhone.png" /><img width="1440" height="1071" width_o="1440" height_o="1071" data-src="https://freight.cargo.site/t/original/i/4b97658174ee6416f534e4b6b93edb9d15d3c1b574bf477ddd2622cb484eeb02/SummitWeb_Gif.gif" data-mid="122187948" border="0" src="https://freight.cargo.site/w/1000/i/4b97658174ee6416f534e4b6b93edb9d15d3c1b574bf477ddd2622cb484eeb02/SummitWeb_Gif.gif" /> https://sandra-garcia.com/Pride-Comes-in-All-Colors Sat, 22 Jun 2019 17:13:53 +0000 Sandra García https://sandra-garcia.com/Pride-Comes-in-All-Colors PRIDE COMES IN ALL COLORS Global Campaign Brand: Uber The rainbow flag has become a universal symbol for Pride and the LGBTQIA+ community but there are more flags inside the community that people don't really know about. Instead of using the universal rainbow flag we wanted to raise awareness about the entire community by showcasing every flag and creating a more inclusive and educational Pride campaign. It’s time to expand the rainbow and celebrate all of the colors from the community. We collaborated with the photographer Alexandra Gavillet to portrait drivers and employees along with the flags they feel identified with. By using the vibrant colors of the flags we created a unique and colorful campaign that invites people to celebrate and love themselves no matter what. <img width="1033" height="600" width_o="1033" height_o="600" data-src="https://freight.cargo.site/t/original/i/6549f7294709d088b1a158d6af87f03618539861a26e156441080bf2f06462f9/Flags.png" data-mid="45262843" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6549f7294709d088b1a158d6af87f03618539861a26e156441080bf2f06462f9/Flags.png" /> Print Ads <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/afa44a7b1cff2ddde21282ef8fde309b0a9d9d6e0afd6471617c4ca1e328bc86/Pride2019_poster2.png" data-mid="45253401" border="0" src="https://freight.cargo.site/w/1000/i/afa44a7b1cff2ddde21282ef8fde309b0a9d9d6e0afd6471617c4ca1e328bc86/Pride2019_poster2.png" /><img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/64b1e5ca4d6068aa683b0a437bbc0a794ea95765f8f9f44dba72808ded26f9df/Pride2019_poster1.png" data-mid="45253274" border="0" src="https://freight.cargo.site/w/1000/i/64b1e5ca4d6068aa683b0a437bbc0a794ea95765f8f9f44dba72808ded26f9df/Pride2019_poster1.png" /><img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/3b446f20969dfd6529054ad150f926c7f2eb8d024769af82d623dd950eafca99/UberPride_trans10.png" data-mid="45311268" border="0" src="https://freight.cargo.site/w/1000/i/3b446f20969dfd6529054ad150f926c7f2eb8d024769af82d623dd950eafca99/UberPride_trans10.png" />The campaign also has an educational component to inform and raise awareness about the LGBTQIA+ community. To highlight each person's journey we created a blog with interviews of everyone portrayed. And to find out more about the flags we made a landing page where everyone can find more information about them. <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/59862d3b3ca5782459ef57a5b808c529766aeeac24c06174226deaaa2c3efa44/Pride2019_24x18in_en_US10.png" data-mid="45253545" border="0" src="https://freight.cargo.site/w/1000/i/59862d3b3ca5782459ef57a5b808c529766aeeac24c06174226deaaa2c3efa44/Pride2019_24x18in_en_US10.png" /> <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/f4555e9feb9c939466060fbb9c8906162206f327aa23618d4c204f045ea89682/Pride2019_24x18in_en_US6.png" data-mid="45253561" border="0" src="https://freight.cargo.site/w/1000/i/f4555e9feb9c939466060fbb9c8906162206f327aa23618d4c204f045ea89682/Pride2019_24x18in_en_US6.png" /> Global ParadesWe also incorporated the concept to the sub-brands, bringing the LGBTQAI+ community flags to Pride parades all around the world via bikes, scooters, cars, buses and amazing swag.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="2592" height="1944" width_o="2592" height_o="1944" data-src="https://freight.cargo.site/t/original/i/d7888b92739e4317c3037e6650d4c28957c25c2fce468eb261cc749e5ef8b2d3/6875c257-5611-499c-b2d2-4007ab4fb530.jpeg" data-mid="175316977" border="0" src="https://freight.cargo.site/w/1000/i/d7888b92739e4317c3037e6650d4c28957c25c2fce468eb261cc749e5ef8b2d3/6875c257-5611-499c-b2d2-4007ab4fb530.jpeg" /><img width="450" height="600" width_o="450" height_o="600" data-src="https://freight.cargo.site/t/original/i/fe614deebd4f3f754bdd2a2ea785aa93ff81a955fb32bcd5a22f35c61b012b23/1d1a98f4-fb5c-448a-818c-fdbbba8e0a46.jpeg" data-mid="175317130" border="0" src="https://freight.cargo.site/w/450/i/fe614deebd4f3f754bdd2a2ea785aa93ff81a955fb32bcd5a22f35c61b012b23/1d1a98f4-fb5c-448a-818c-fdbbba8e0a46.jpeg" /><img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9499144da3fbd673844f81c41f875d1247f49c7f024513616bd764ba4bc3eb03/UBER-SHANGAY-5-768x1024.jpeg" data-mid="175317160" border="0" src="https://freight.cargo.site/w/768/i/9499144da3fbd673844f81c41f875d1247f49c7f024513616bd764ba4bc3eb03/UBER-SHANGAY-5-768x1024.jpeg" /> <img width="1190" height="884" width_o="1190" height_o="884" data-src="https://freight.cargo.site/t/original/i/2955f3bee1877fbdbef2f129ffdda438e479ec1d959ddaf1b6dbc4b2d504e3b9/Screen-Shot-2019-07-13-at-5.53.16-PM.png" data-mid="46583581" border="0" src="https://freight.cargo.site/w/1000/i/2955f3bee1877fbdbef2f129ffdda438e479ec1d959ddaf1b6dbc4b2d504e3b9/Screen-Shot-2019-07-13-at-5.53.16-PM.png" />Via @uber_es <img width="1924" height="1080" width_o="1924" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94d0485412f9627fcd0bbcc997cbb29d9cddc63eb182ba63dbee3ad59633b3e8/Jumpflags.jpg" data-mid="45264941" border="0" src="https://freight.cargo.site/w/1000/i/94d0485412f9627fcd0bbcc997cbb29d9cddc63eb182ba63dbee3ad59633b3e8/Jumpflags.jpg" />Via @jumpbyuber <img width="1192" height="841" width_o="1192" height_o="841" data-src="https://freight.cargo.site/t/original/i/374e950a7c0ab98e712ba84f3d057144707af30b8d3f909274cf7b4addf99c2e/orgulloatodocolor.png" data-mid="46583649" border="0" src="https://freight.cargo.site/w/1000/i/374e950a7c0ab98e712ba84f3d057144707af30b8d3f909274cf7b4addf99c2e/orgulloatodocolor.png" /> Via @rickymerino <img width="1924" height="1080" width_o="1924" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ed9612341c9f32ff7384b3b7984607c0745b4937d5325c0dcd21ce685073d80/Swag.jpg" data-mid="45264942" border="0" src="https://freight.cargo.site/w/1000/i/6ed9612341c9f32ff7384b3b7984607c0745b4937d5325c0dcd21ce685073d80/Swag.jpg" />Via @kimfoxphoto <img width="2030" height="1352" width_o="2030" height_o="1352" data-src="https://freight.cargo.site/t/original/i/47603c02cd5b2e7fe595024cae0810303a16d59bb1919b716f91ebd24f553571/Screenshot-2023-04-13-at-10.16.00-PM.png" data-mid="175317417" border="0" src="https://freight.cargo.site/w/1000/i/47603c02cd5b2e7fe595024cae0810303a16d59bb1919b716f91ebd24f553571/Screenshot-2023-04-13-at-10.16.00-PM.png" /> <img width="10975" height="7375" width_o="10975" height_o="7375" data-src="https://freight.cargo.site/t/original/i/a772881b3b546b5dd85b483a220cfab6385977b18408cdd196f9db0935673127/GLHposter1.jpeg" data-mid="45263496" border="0" src="https://freight.cargo.site/w/1000/i/a772881b3b546b5dd85b483a220cfab6385977b18408cdd196f9db0935673127/GLHposter1.jpeg" /> Animations &nbsp; &nbsp;&nbsp; Digital OOH Stickers <img width="250" height="250" width_o="250" height_o="250" data-src="https://freight.cargo.site/t/original/i/74408dccdd5b4a069bf97a0c1ad1f907e9533eaadb5a24c06b320221048b1e89/GIF_002_03.gif" data-mid="45265387" border="0" src="https://freight.cargo.site/w/250/i/74408dccdd5b4a069bf97a0c1ad1f907e9533eaadb5a24c06b320221048b1e89/GIF_002_03.gif" /> <img width="350" height="150" width_o="350" height_o="150" data-src="https://freight.cargo.site/t/original/i/66a12a679acfb360363f25544937d9d2663a737a4c114dc57dd5ff279d30298b/Gif_001_03.gif" data-mid="45262589" border="0" src="https://freight.cargo.site/w/350/i/66a12a679acfb360363f25544937d9d2663a737a4c114dc57dd5ff279d30298b/Gif_001_03.gif" /> &nbsp; &nbsp;<img width="250" height="63" width_o="250" height_o="63" data-src="https://freight.cargo.site/t/original/i/68a4afdb2e102324f5e995fdbedd5dda7563160b88e2bc3a9ad5415455680a08/Gif_007_03.gif" data-mid="45311431" border="0" src="https://freight.cargo.site/w/250/i/68a4afdb2e102324f5e995fdbedd5dda7563160b88e2bc3a9ad5415455680a08/Gif_007_03.gif" /> https://sandra-garcia.com/GenAI Fri, 26 Jan 2024 18:57:57 +0000 Sandra García https://sandra-garcia.com/GenAI GENAI By using generative AI tools I get to craft hyper-realistic imagery that helps me bring concepts to life. I can quickly prototype different styles, textures, characters and set-ups, enabling a faster and more efficient creative process. ADIDAS ORIGINALS: THE INFLATABLE COLLECTION*Imaginary campaign crafted with AI <img width="4928" height="3712" width_o="4928" height_o="3712" data-src="https://freight.cargo.site/t/original/i/ebc15f4e029cdae826d19f40e78ff1593477079daee41264265786b6769999ef/AdidasDressLogo.jpg" data-mid="226548713" border="0" src="https://freight.cargo.site/w/1000/i/ebc15f4e029cdae826d19f40e78ff1593477079daee41264265786b6769999ef/AdidasDressLogo.jpg" /> The Originals Inflatable Collection is a futuristic line of apparel that integrates inflatable elements for dynamic styling and performance. This collection redefines adaptability by utilizing lightweight, air-filled structures that can be adjusted. <img width="4928" height="3712" width_o="4928" height_o="3712" data-src="https://freight.cargo.site/t/original/i/190b35a3846ce63173f4dca173990182962f00368f27d141a5edd222840e624b/bag_3.jpg" data-mid="226549319" border="0" src="https://freight.cargo.site/w/1000/i/190b35a3846ce63173f4dca173990182962f00368f27d141a5edd222840e624b/bag_3.jpg" /> <img width="2464" height="1856" width_o="2464" height_o="1856" data-src="https://freight.cargo.site/t/original/i/9e740a1b8f5ea5a79408082ce1a5c8e74bdfb0acaf38bdd8393137837aed2d8f/tshirt.jpg" data-mid="226550800" border="0" src="https://freight.cargo.site/w/1000/i/9e740a1b8f5ea5a79408082ce1a5c8e74bdfb0acaf38bdd8393137837aed2d8f/tshirt.jpg" /> <img width="3440" height="2592" width_o="3440" height_o="2592" data-src="https://freight.cargo.site/t/original/i/5cee7ae137d8d0be12ae818b1422eb237bd00719ffc9ac533ab48f6df75d481e/Upsacaled_Sneaker3.jpg" data-mid="226553168" border="0" src="https://freight.cargo.site/w/1000/i/5cee7ae137d8d0be12ae818b1422eb237bd00719ffc9ac533ab48f6df75d481e/Upsacaled_Sneaker3.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3abc894dc56fc47cf61c765e36743f2600a94eb100724d099203018d4b524ebd/AdidasPhone_2.gif" data-mid="242190093" border="0" src="https://freight.cargo.site/w/720/i/3abc894dc56fc47cf61c765e36743f2600a94eb100724d099203018d4b524ebd/AdidasPhone_2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9747cc3695f64c53efb992cbc670c09a60a4aeb8cb01e8f598f332bbe149b698/hat.gif" data-mid="226957515" border="0" src="https://freight.cargo.site/w/1000/i/9747cc3695f64c53efb992cbc670c09a60a4aeb8cb01e8f598f332bbe149b698/hat.gif" /> <img width="522" height="932" width_o="522" height_o="932" data-src="https://freight.cargo.site/t/original/i/f32c67cb0191127530493e3df7ca6c3b9c70c8bba7963d0430558f85f29b9fbe/Reel_4c.gif" data-mid="227147853" border="0" src="https://freight.cargo.site/w/522/i/f32c67cb0191127530493e3df7ca6c3b9c70c8bba7963d0430558f85f29b9fbe/Reel_4c.gif" /> <img width="3712" height="4640" width_o="3712" height_o="4640" data-src="https://freight.cargo.site/t/original/i/12150a2cd34f8530ecc1f672d3eaff551d4bf602edb027496685d887e12c9b87/InflatableDress_0224.jpg" data-mid="227149964" border="0" src="https://freight.cargo.site/w/1000/i/12150a2cd34f8530ecc1f672d3eaff551d4bf602edb027496685d887e12c9b87/InflatableDress_0224.jpg" /> <img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6e1a2252b3fb312b0206c464165910da90a89e574224de00e77107fb76c665cb/IG_Reel_2.png" data-mid="226959280" border="0" src="https://freight.cargo.site/w/1000/i/6e1a2252b3fb312b0206c464165910da90a89e574224de00e77107fb76c665cb/IG_Reel_2.png" /><img width="4928" height="3712" width_o="4928" height_o="3712" data-src="https://freight.cargo.site/t/original/i/0f830b7792f278ae0e9792a57cd533d9c28646262c7639bd66d5655733267d3b/Inflatableskirt.jpg" data-mid="226548666" border="0" src="https://freight.cargo.site/w/1000/i/0f830b7792f278ae0e9792a57cd533d9c28646262c7639bd66d5655733267d3b/Inflatableskirt.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b1f0c8cda5eee1b6e6f336034d301adc0b2a3a9a86c9c2ac68d82a8cc92892d/CloudsLogo.gif" data-mid="226957778" border="0" src="https://freight.cargo.site/w/1000/i/2b1f0c8cda5eee1b6e6f336034d301adc0b2a3a9a86c9c2ac68d82a8cc92892d/CloudsLogo.gif" /> @media (max-width: 768px) { div[style*="display: flex"] { flex-direction: column; align-items: center; } div[style*="width: 50%"], div[style*="width: 39%"] { width: 90% !important; margin: 0 auto !important; } div[style*="margin-left: 0%"] { margin-top: 10px !important; } } https://sandra-garcia.com/Drive-On Sun, 23 Jun 2019 04:04:40 +0000 Sandra García https://sandra-garcia.com/Drive-On DRIVE ON Campaign Refresh Brand: Uber Uber updated its brand identity and needed new assets for the Drive On campaign to increase driver acquisition. We made use of this opportunity to create visuals that looked modern, clean, eye-catching and aspirational. We collaborated with the photographer Alexandra Gavillet and production designer Carlos Laszlo to create 15 different sets in which drivers will stand confidently next to their cars. We used strategic angles, positions, and optimistic color backgrounds to visually show the empowerment that driving with Uber gives drivers. <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/1be006e10128cc45d2e8ab52d4c399a8fe23f5ece22c541bad9d052c20ae16e6/UberDAO_1_Copy.png" data-mid="215727847" border="0" src="https://freight.cargo.site/w/1000/i/1be006e10128cc45d2e8ab52d4c399a8fe23f5ece22c541bad9d052c20ae16e6/UberDAO_1_Copy.png" /> <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/d8f933d8b6151ac7b0371ad9e1e6a76a2e3d3d218b0d09331c48e32546caa6d6/UberDAO_2_Copy.png" data-mid="215727848" border="0" src="https://freight.cargo.site/w/1000/i/d8f933d8b6151ac7b0371ad9e1e6a76a2e3d3d218b0d09331c48e32546caa6d6/UberDAO_2_Copy.png" /> The negative space on the composition allowed the assets to be used on different media.&nbsp; <img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/7dd4584c9b859c86264b6fa29009e85470393a3bd77d76b7087e559b03252a38/UberDAO_4.jpg" data-mid="45295676" border="0" src="https://freight.cargo.site/w/1000/i/7dd4584c9b859c86264b6fa29009e85470393a3bd77d76b7087e559b03252a38/UberDAO_4.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/7f6da727fe69e48e6b619b365c95c481c6f96702780bce04f3d2f1b472629069/UberDAO_7.jpg" data-mid="45296733" border="0" src="https://freight.cargo.site/w/1000/i/7f6da727fe69e48e6b619b365c95c481c6f96702780bce04f3d2f1b472629069/UberDAO_7.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/9392e72650bbcced967c1af6683c1fcf299389d29e307a09f08ead32fe2b1010/UberDAO_13.jpg" data-mid="45298191" border="0" src="https://freight.cargo.site/w/1000/i/9392e72650bbcced967c1af6683c1fcf299389d29e307a09f08ead32fe2b1010/UberDAO_13.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/885ee11e64663c3714189dd1efa159dc95704dda498d03a881bd057b979bda9b/UberDAO_12.jpg" data-mid="45298153" border="0" src="https://freight.cargo.site/w/1000/i/885ee11e64663c3714189dd1efa159dc95704dda498d03a881bd057b979bda9b/UberDAO_12.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/4ad330cf3176e7fc1383a7461dc5aaa70ad3ddcab33b32509f81dffdd4a43f5c/UberDAO_6.jpg" data-mid="45296142" border="0" src="https://freight.cargo.site/w/1000/i/4ad330cf3176e7fc1383a7461dc5aaa70ad3ddcab33b32509f81dffdd4a43f5c/UberDAO_6.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/c55d7185acb388b2b1df00947ad1a29a6be12d4557d130dd5b0aab21fb053b41/UberDAO_5.jpg" data-mid="45311898" border="0" src="https://freight.cargo.site/w/1000/i/c55d7185acb388b2b1df00947ad1a29a6be12d4557d130dd5b0aab21fb053b41/UberDAO_5.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/1518c8e1434d0dc7d6720579f948cf0b71ffa1a76c84b6ff23840996961e2593/UberDAO_14.jpg" data-mid="45311897" border="0" src="https://freight.cargo.site/w/1000/i/1518c8e1434d0dc7d6720579f948cf0b71ffa1a76c84b6ff23840996961e2593/UberDAO_14.jpg" /><img width="7994" height="4309" width_o="7994" height_o="4309" data-src="https://freight.cargo.site/t/original/i/0444ecd9885884be040d60cb53b8469c6427366c9f6a12d4eb2e08b292ca632e/UberDAO_11.jpg" data-mid="45313869" border="0" src="https://freight.cargo.site/w/1000/i/0444ecd9885884be040d60cb53b8469c6427366c9f6a12d4eb2e08b292ca632e/UberDAO_11.jpg" /> https://sandra-garcia.com/Bacon-Clubhouse Thu, 26 Apr 2018 18:39:53 +0000 Sandra García https://sandra-garcia.com/Bacon-Clubhouse BACON CLUBHOUSE LAUNCH TV 30’’ 15’’ Brand: McDonald’s &nbsp; 15’’ TV commecial. Target: Millennials. The idea was to present the new burger as a “guru” in a goofy way, inviting millennials to be authentic and join its movement.&nbsp; &nbsp; 30’’ TV commecial. Target: Adults The idea was to present the new burger as an opportunity for adults to break with the routine and have a moment of joy. Copywriter: Ian Ghent https://sandra-garcia.com/Karaoke Thu, 26 Apr 2018 18:43:27 +0000 Sandra García https://sandra-garcia.com/Karaoke KARAOKE Album Art&nbsp; Music Band: Russian Red <img width="2400" height="1700" width_o="2400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d241eba2b12721233a9d1b2e3bdf45ad29de434cc541250fa9c9a241678c250d/RussianRedFront.jpg" data-mid="15441071" border="0" src="https://freight.cargo.site/w/1000/i/d241eba2b12721233a9d1b2e3bdf45ad29de434cc541250fa9c9a241678c250d/RussianRedFront.jpg" /> By following the spaghetti and meatballs craving of Lourdes Hernández (Russian Red singer), I designed the album cover for her album Karaoke <img width="2400" height="1700" width_o="2400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/f84448173c09426c867900cca008636993ea6c0ca11907cb3cc0867665b63837/RussianRedInt.jpg" data-mid="15441072" border="0" src="https://freight.cargo.site/w/1000/i/f84448173c09426c867900cca008636993ea6c0ca11907cb3cc0867665b63837/RussianRedInt.jpg" /><img width="2400" height="1700" width_o="2400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/013938c87e1e1cd8b24127c32a65e06583ca228fa91a395cd13df41d14150d53/RussianRedback.jpg" data-mid="15441070" border="0" src="https://freight.cargo.site/w/1000/i/013938c87e1e1cd8b24127c32a65e06583ca228fa91a395cd13df41d14150d53/RussianRedback.jpg" /> https://sandra-garcia.com/Photography Thu, 26 Apr 2018 19:07:37 +0000 Sandra García https://sandra-garcia.com/Photography PHOTOGRAPHY35mm Nikon FE - F3 | Konica C35 EF3 | Disposable cameras︎ <img width="3000" height="1982" width_o="3000" height_o="1982" data-src="https://freight.cargo.site/t/original/i/9a40749ccaa1327aed616f96443b921be86fe5955b0c34b9aaf9a093d9f29bb1/violetsunset.jpg" data-mid="48321814" border="0" 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