UPWORK
KICK OFF
Virtual Event
Brand: Upwork
Upwork starts the year with a company-wide event to get people excited about what has been achieved during the previous year and what’s going to happen next.
We partnered with Laundry studio to create a look and feel that
represents transformation, pushing boundaries and the changing way we work. We leveraged the theme from the campaign “This is How We Work Now” and evolved it to make it feel elevated, fresh and help bring the event to life in an optimistic, dynamic and bold way.
We partnered with Laundry studio to create a look and feel that
represents transformation, pushing boundaries and the changing way we work. We leveraged the theme from the campaign “This is How We Work Now” and evolved it to make it feel elevated, fresh and help bring the event to life in an optimistic, dynamic and bold way.
Opening Video
Title cards show musicians from the Upwork platform playing music before introducing the next speaker
Title card
Technical difficulties video (yes, it was displayed for 30 seconds!)
Sizzle Reel