UPWORK
BRAND ASSETS
& CAMPAIGNS
Brand Photography
Upwork wanted to refresh their imagery so it speaks to its modern evolving landscape. The goal was to showcase global talent in a creative, relatable, and human way while highlighting different types of jobs and working setups. Photographer Emily Shur helped us bring the concept to life.
CDs: Nick Scarlet, Dave Gonsalves
Upwork wanted to refresh their imagery so it speaks to its modern evolving landscape. The goal was to showcase global talent in a creative, relatable, and human way while highlighting different types of jobs and working setups. Photographer Emily Shur helped us bring the concept to life.
CDs: Nick Scarlet, Dave Gonsalves
UPWORK UPDATES
Digital campaign
We created the campaign “Achieve Hire Intelligence” to launch Upwork Updates, a collection of products, features, and partnerships to transform how businesses and professionals hire and work.
Hero Video
Other campaign assets for digital placements including the NYT.
We evolved the way we showcase Upwork products by simplifying the visuals, creating custom 3D assets to represent each product and implementing the new brand id.
THE ULTIMATE GIFT
Digital campaign
For business decision makers and their teams, Upwork is the ultimate gift that keeps on giving during this busy time of year. We are providing the solution that keeps things on track in spite of all the holiday vacations and unplanned disturbances to their business. We frame Upwork as a "gift" that keeps things on budget, keeps projects on deadline, and keeps team spirits high. It’s the best gift you can give your team/business this holiday season.
UPWORK
UPLOOK
Upwork’s year in review campaign.
I collaborated with Mane Sargsyan, illustrator on the Upwork platform, to create the lockup and spot illustrations for the year in review campaign. The goals were to come up with an ownable name and look and feel for the campaign and make the content unique and engaging for users. The executions were color coded to differentiate the audiences (client, enterprise, freelance and generic).
CW: Ann Lieberman
Designer: Akira Nakamura
Illustrator: Mane Sargsyan
Spot illustrations to support highlighted data points.
UPWORK
WORK SMARTER
Digital Campaign
We launched a campaign to champion Upwork's optimistic stance on AI, highlighting its ability to boost human potential. This helped Upwork take the lead in a time when businesses and talent were worried about the drawbacks of AI in the workplace. We collaborated with motion designer Champ to craft an engaging and inspirational video to convey our message.