THE CLUB
OF THE FUTURE
Product Innovation | Experiential | Brand Activation
Brand: Heineken
I got selected by Heineken to work on the concept and execution of the Club of the Future that was unveiled in Milan’s Design Week. The goal was to create a unique and innovative experience in nightlife. I worked on the concept for the club and the limited edition alluminum bottle.
UV sensitive ink design.
Green light design.
Red light design.
The club was divided in three different areas, each one with a different lighting: Red (dance area), Green (refresh area) and Blue (chill area). The bottle had three different designs that were activated by the lighting of the club. The third design had UV sensitive ink and it was revealed by the UV light on the Blue area.
An interactive bar was also part of the experience.