FILLOS DO VENTO
Brand Identity for Fillos do Vento Immersive Experience
Official Selection Immersive Competition — 2025 Cannes Film Festival
I developed the brand identity for Fillos do Vento, an immersive experience inspired by Rapa das Bestas, one of Spain’s oldest living traditions and a powerful ritual that explores the connection between humans and wild horses.
Launching at the 2025 Cannes Film Festival.
Official Selection Immersive Competition — 2025 Cannes Film Festival
I developed the brand identity for Fillos do Vento, an immersive experience inspired by Rapa das Bestas, one of Spain’s oldest living traditions and a powerful ritual that explores the connection between humans and wild horses.
Launching at the 2025 Cannes Film Festival.
The Fillos do Vento poster evokes the raw, emotional interplay between humans and wild horses, reflecting how ancestral rituals like Rapa das Bestas honor and sustain the sacred relationship between humans and nature.
The typography draws subtle inspiration from historic manuscript lettering, reflecting the heritage of Rapa das Bestas while integrating bold, contemporary elements that align with the innovative nature of the immersive experience. This blend maintains a raw, primitive essence while anchoring the design firmly in the present, echoing the tension between tradition and modernity.