Campaign Refresh
Brand: Uber

Uber updated its brand identity in 2018 and needed new assets for the Driver Always On campaign to increase driver acquisition. We made use of this opportunity to create visuals that looked modern, clean, eye-catching and aspirational.

We collaborated with the photographer Alexandra Gavillet and production designer Carlos Laszlo to create 15 different sets in which drivers will stand confidently next to their cars. We used strategic angles, positions, and optimistic color backgrounds to visually show the empowerment that driving with Uber gives drivers.

The negative space on the sets allows the assets to be used on different media.