BACON CLUBHOUSE LAUNCH
TV 30’’ 15’’
Brand: McDonald’s
15’’ TV commecial. Target: Millennials.
The idea was to present the new burger as a “guru” in a goofy way, inviting millennials to be authentic and join its movement.
The idea was to present the new burger as a “guru” in a goofy way, inviting millennials to be authentic and join its movement.
30’’ TV commecial. Target: Adults
The idea was to present the new burger as an opportunity for adults to break with the routine and have a moment of joy.
Copywriter: Ian Ghent
The idea was to present the new burger as an opportunity for adults to break with the routine and have a moment of joy.
Copywriter: Ian Ghent