BACON CLUBHOUSE LAUNCH


TV 30’’ 15’’
Brand: McDonald’s

 
15’’ TV commecial. Target: Millennials.
The idea was to present the new burger as guru in a goofy way and invite millennials to be authentic and join its movement. 
 
30’’ TV commecial. Target: Adults
The idea was to present the new burger as an opportunity for adults to break with the routine and have a moment of joy.

Copywriter: Ian Ghent