AESTAS CAMPAIGN

A summer capsule campaign that reframes beaded jewelry as a modern ritual of self-praise. Drawing directly from the brand name ALABANZA, Spanish for “praise”, each piece is presented as an object of personal devotion.

The visual language pairs vibrant color palettes with manuscript style typography and floral details inspired by 15th century editorial graphics. To keep the necklaces central, candid AI-generated portraits feature a diverse, realistically styled cast. The final campaign blends historical reference with a fresh, playful approach to contemporary jewelry design.

I generated a distinct model for each necklace design to feature in lifestyle photography across the website and promotional materials. The goal was to curate a diverse cast that reflected the unique character of each piece.

Each model was AI-generated using Nano Banana and further enhanced using GPT-2.

Each necklace was individually photographed and fed into Google Flow as a reference asset. This allowed me to seamlessly integrate the physical necklaces onto the AI models while preserving accurate colors, materials, and scale.